Affiliate marketing once derided by brands such ASOS has now become a very important part of the digital marketing mix. Traditional networks have started to consolidate and now find themselves jostling with other ad-tech businesses for the attention of bloggers , vloggers and the rest of the social glitterati.
These attractive partnerships can only make up a certain percentage of an affiliate programme though. Deliver Digital has over 20 years experience in the affiliate industry and can support you in working out how to work more efficiently and effectively with all the other types of affiliates / publishers creating quality content today.
Thanks to IAB codes of conduct and a mature market, affiliate quality has improved but brands still need safe guards in place.
With well over a decade of affiliate experience we know what questions to ask when it comes to finding the right network of affiliate for your brand.
A good data feed enables reach with various partners and means that your servers doe not need to be hit by multiple partners harvesting data.
Affiliate marketing can be hugely efficient, either across a whole programme of within certain segments. You need clear reporting to enable comparisons cross-channel.
Paul has got an excellent eye for detail whilst being very good at seeing the bigger picture...More than anything Paul is a genuine guy who cares about the work he does and has delivered results for his clients.
He is always available for a conversation, and brings a genuine sense of enthusiasm and passion for his company to the table. I always enjoy catching up with Paul + bouncing a few ideas around...if even if it's typically at the bar!
Paul...has continually demonstrated his ability to get to the heart of what will deliver great results...this shines through in his willingness to go the extra mile to achieve the best out of every project.