A microcosm of the digital advertising space, affiliate or performance marketing has matured significantly over the past 8-10 years and now offers many value adding ways to reach your target audience.
Search marketing encompassing both SEM/SEA & SEO should form a fundamental building block within any digital advertising strategy. Large or small there always opportunities for companies to improve here.
When you look at the numbers its easy to see why conversion rate optimisation should be given. A 2% improvement in conversions can equate to 100% more sales for some businesses!
Data interoperability is the life blood of the digital media industry, it can enable the creation of new apps via APIs, or deliver competitive intelligence on pricing, data being collecting by harvesting techniques.
Paul has got an excellent eye for detail whilst being very good at seeing the bigger picture...More than anything Paul is a genuine guy who cares about the work he does and has delivered results for his clients.
He is always available for a conversation, and brings a genuine sense of enthusiasm and passion for his company to the table. I always enjoy catching up with Paul + bouncing a few ideas around...if even if it's typically at the bar!
Paul...has continually demonstrated his ability to get to the heart of what will deliver great results...this shines through in his willingness to go the extra mile to achieve the best out of every project.