A microcosm of the digital advertising space, affiliate or performance marketing has matured significantly over the past 8-10 years and now offers many value adding ways to reach your target audience.
Search marketing encompassing both SEM/SEA & SEO should form a fundamental building block within any digital advertising strategy. Large or small there always opportunities for companies to improve here.
When you look at the numbers its easy to see why conversion rate optimisation should be given. A 2% improvement in conversions can equate to 100% more sales for some businesses!
Data interoperability is the life blood of the digital media industry, it can enable the creation of new apps via APIs, or deliver competitive intelligence on pricing, data being collecting by harvesting techniques.